Split Decision

In another bulletin from our "Language Watch" division, physicians are now calling malnutrition "nutrition deficit disorder." Disorders are much sexier than simple conditions, which don't sell drugs. Only this morning, as I was watching coverage of the Los Angeles area fires, I found that we no longer have fire trucks, or better yet, fire engines. They've now become "structure protection units," which resonates of prevention. In the case of nutrition deficit disorder I'd have thought that a balanced diet would be helpful, but it's not called that anymore. Now we have the "all-inclusive auto-organic fuel program." With 12 steps, no doubt.