Cartoons, cartoons, cartoons.... John Crowther's Cartoon Odyssey

I think of it as The Fool's Journey. I've been asked who the "fool" is. It's me, but in the classical sense of the court jester. Only the fool was allowed to tell the king of his follies. All cartoons are available as prints or originals, framed or unframed, through my website or e-mail. For mugs, t-shirts, and other products visit my gift shop at www.zazzle.com/jcrowtherart* (be sure to include the *).

Wednesday, September 16, 2009

It's How You Play the Game

Totally off the subject, but I'm frustrated by the habit of most magazines to eschew page numbers. All too often I encounter a story "continued" on page number so and so (another pet peeve) and then must frantically search for the remainder of the article.

10 Comments:

Anonymous Jean said...

I love the positive message in this cartoon. Thumbs up from me.

John... another annoyance is the headlines on the front cover don't line up with the article. Search as you might through the front index you often can't find what you're looking for... and if and or when you do... the article's not about that at all. I haven't purchased a women's magazine since the death of Diana. Refuse to pay into the hand of the paparazzi.

2:01 PM  
Blogger Andrew said...

I wish the teaser copy on the cover referred to a page number, but even the table of contents isn't much help because, as you say Jean, the teaser and title of the article don't match.

Is it bad design? Or is it a conspiracy to make is flip through ads?

2:36 PM  
Blogger John M Crowther said...

Not to mention, Jean and Andrew, that even the Table of Contents can be hard to find. I suspect you're probably right, Andrew, they want to make sure we're thumbing through the 'verts. Just one more example of how customer convenience is less important to them than the pursuit of bucks.

3:00 PM  
Anonymous Jean Burman said...

I think it's even more sinister than that. The story advertised on the cover doesn't exist within the pages of the magazine... and they want to drive us nuts trying to find it... laughing all the while about how clever they were to get us to buy the magazine in the first place. Grrrr... nah (((chuckles)))

5:47 PM  
Anonymous Anonymous said...

I advertise my business in the local newsletter for the community. It drove me mad that each month my ad was on a different page in a different space. People would tell me that they could not find my ad. and when I complained to the owner of the newsletter, I was told that they do this on purpose so that people have to thumb through the whole shopper to find my ad. I did not pay my hard earned money to the newsletter so that people would have to thumb through the whole darn thing which is usually 30 pages of ads, playing hide and seek with my ad. In no uncertain terms said that I must be on a specific page each month, same page, same station. Lots of grumbling but they agreed in the end. Evidently new thinking among editors is string the public along. Dumb!

8:43 PM  
Anonymous Lee said...

My computer has decided that not only my ad should be concealed but my identity as well. Sorry about that folks. This computer is getting a bit bossy!

8:47 PM  
Anonymous Jean Burman said...

Lee... it's you! Can really relate. I think Department stores are beginning to do the same thing as well... shifting whole departments from one side of the shop space to the other... so that shoppers have to go find where they put everything. I think it's arrogant and smacks of blatant commercialism. And guess what... (I hope someone in advertising is listening) it doesn't work because most people just get completely ticked off and don't go back. Then again it could be just me.

3:50 AM  
Blogger John M Crowther said...

I'm fascinated but not at all surprised by your experience, anonymous.

And yes, Jean, department stores are notorious. The big chains here (i.e. Macy's, etc.) put full-page ads in the paper pimping incredible sales. But if you show up fifteen minutes after they've opened they claim they've already sold out of the advertised item.... even though you can see the store is empty! When queried they'll admit they only had one or two to sell in the first place.

9:23 AM  
Anonymous Jean said...

I think it shows terrible arrogance toward the consumer... and will be short lived because we are as a group not as dumb as we may look. (Well most of us anyway!LOL)

1:15 PM  
Blogger John M Crowther said...

In fact, I'm guess enough shoppers are damned fools enough to make it worth the stores'ad budgets.

4:50 PM  

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