Shake, Rattle, and Roll
So much for my belief that I could remain emotionally disconnected from the Tiger Woods media vaudeville. Nike has a commercial out that suddenly, unexpectedly raised my bile. In it an unsmiling Tiger in black and white stares at the camera while a gently paternal voiceover of his father assures him he will be inquisitive but not judgmental. Presumably it's intended to evoke sympathy for the "fallen" golfer, but its real intention is to exploit the late Earl Woods in an attempt by both Tiger and Nike to get the money train back on track. Yucch.
2 Comments:
That's truly awful John. The problem of course being that by emoting false sentiment... people will eventually become cynical [or skeptical at least] about REAL sentiment. Once that bar is raised there is no going back... and the innocent truths are no longer believable. Sad really.
Funny cartoon... so pleased to see they are being safe not sorry.
totally agree about the ad. How low will this man sink to make money. Not as if he is down to his last dollar. Wonder how his mother feels about this ad.
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